I spend 18 hours each week turning marketing psychology into readable newsletters.
A simple trick Netflix should use | Nudge Newsletter 🧠
Show price broken down by day*Back in 1999, Gourville ran a series of pricing experiments. Some saw the monthly price of a subscription: £30 a month. Some saw the daily price of a subscription: £1 a month. Some saw a petty cash equivalent: Two cappuccinos a week. |
Those who saw the full monthly cost rated it as worse value than those who saw the broken down cost or petty cash equivalent. *But, there's a catch. Gourville found you can't exceed £4 per day. So, if you're selling B2B software at $3,000 per month, don't frame your price as $100 per day. That'll make it same worse value. Have you tried this before? Hit reply and let me know. Cheers, Phill |
Nudge Newsletter
Phill Agnew
I spend 18 hours each week turning marketing psychology into readable newsletters.
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