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The mistake (almost) every marketer makes | Nudge Newsletter 🧠

Published about 2 months ago • 1 min read

Don't say "it's free"—say it's $0.

Two Korean researchers ran 10 different experiments in retail stores, online and in the lab.

They tested the effectiveness of a buy on get one free promotion.

However, they tweaked the language:

  • Half saw "buy one get one free"
  • Others saw "buy one get one for $0"

Why does this happen?

Well $0 feels more concrete and tangible than "free" plus it feels more trustworthy. So, add this to your marketing:

❌ Chips included for free | ✅ Chips included for $0

❌ Seat selection is free | ✅ Seat selection is $0

❌ Free guided tours of York | ✅ $0 guided tours of York

Oh, and I should mention, this newsletter is (and will forever be) $0.



P.S. My mate Jay Clouse recently launched an all-in-one workspace for creators. I saw it and was impressed. It's got everything a solo-preneur or part-timer needs to grow (I wish I had access 5 years ago).

I like it so much that I (independently) asked to promote it—for $0 in return I should add. He even chucked in a coupon code for you lot. So, if you want access use the code NUDGE to get 10% off.

Nudge Newsletter

Phill Agnew

I spend 18 hours each week turning marketing psychology into readable newsletters.

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