profile

Nudge Newsletter

Always show your working | Nudge Newsletter 🧠

Published 3 months ago • 1 min read

State the work you've done.

I promoted Nudge in two Reddit ads.

One version highlighted what you'd learn by listening:

  • "Learn 6 memorable marketing lessons"

The other version showed the effort I put into the show:

  • ”I’ve spent 480 minutes spent listening to experts”

Stating the work I'd put into the show worked.

The labour illusion ad saw a 45% higher click-through rate compared to the control version.

Why?

Because we value things more when we see the effort that's gone in.

Have you tried this? Hit reply and let me know.

Cheers,

Phill

Nudge Newsletter

Phill Agnew

I spend 18 hours each week turning marketing psychology into readable newsletters.

Read more from Nudge Newsletter

The joke that killed Merlot. In 2004 the movie Sideways featured the character Miles, a wine connoisseur on a tour of wineries in California. Miles, a heartbroken, miserable divorcé, who, in an effort to cheer himself up, goes on a wine tour with his friend Jack. The film did wonders for the sales of Santa Barbara wines. Except for one variety: merlot. Here’s why: Miles opted for pinot noir instead, for which sales have since skyrocketed. When Sideways premiered in 2004, merlot made up close...

4 days ago • 1 min read

Losses motivate more than gains. Imagine I gave you $4,000 to motivate your sales rep. You'd probably set them a target like this: Hit 120% of quota and I'll give you $4,000 But... There's a better way to motivate. Loss aversion reveals that losses are more salient than equivalent gains. And when it comes to bonuses, the thought of losing a bonus is more motivating than gaining one. Here's the study behind this insight 👇 The right way to motivate the sales rep is to say: We've added an extra...

11 days ago • 1 min read

Sorry—no concert, just golden advice. Researchers at the University of Notre Dame wanted to increase voter engagement at the organisation Rock the Vote. To do so they tested two emails: Took the Writer's Perspective = reflected the writer's goal of recruiting new volunteers. Took the Reader's Perspective = focused instead on something that the recipient might value. The results speak for themselves. Email list subscribers who received the Reader's Perspective version were four times as likely...

18 days ago • 1 min read
Share this post