I spend 18 hours each week turning marketing psychology into readable newsletters.
Concrete language boosts sales | Nudge Newsletter 🧠
Concrete language boosts sales.Using concrete language in customer service calls boosted sales. Professor Jonah Berger researched customer service interactions. He asked half of the reps to use vague terms:
And half to use concrete terms:
The concrete terms boost customer satisfaction. |
Moreover, such specificity led to a 30% rise in customer spending in subsequent weeks. Specific, tangible language significantly increases customer satisfaction and spending. So swap out vague phrases for something concrete. Cheers, Phill |
Nudge Newsletter
Phill Agnew
I spend 18 hours each week turning marketing psychology into readable newsletters.
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