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Concrete language boosts sales | Nudge Newsletter 🧠

Published 3 months ago • 1 min read

Concrete language boosts sales.

Using concrete language in customer service calls boosted sales.

Professor Jonah Berger researched customer service interactions.

He asked half of the reps to use vague terms:

  • Trainers

And half to use concrete terms:

  • Lime green Nike trainers

The concrete terms boost customer satisfaction.

Moreover, such specificity led to a 30% rise in customer spending in subsequent weeks.

Specific, tangible language significantly increases customer satisfaction and spending.

So swap out vague phrases for something concrete.

Cheers,

Phill

Nudge Newsletter

Phill Agnew

I spend 18 hours each week turning marketing psychology into readable newsletters.

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