Concrete language boosts sales | Nudge Newsletter ðŸ§
Concrete language boosts sales.Using concrete language in customer service calls boosted sales. Professor Jonah Berger researched customer service interactions. He asked half of the reps to use vague terms:
And half to use concrete terms:
The concrete terms boost customer satisfaction. |
Moreover, such specificity led to a 30% rise in customer spending in subsequent weeks. Specific, tangible language significantly increases customer satisfaction and spending. So swap out vague phrases for something concrete. ​ Cheers, Phill |
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