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How fancy restaurants make you spend more | Nudge Newsletter 🧠

Published 3 months ago • 1 min read

Why fancy restaurants hide the $ sign.

Back in 2009, Sybil Yang (one of the first guests on Nudge) removed the $ signs from a menu.

Turns out people spent more money than before.

Her hypothesis? Seeing the $ sign makes people consider the pain of paying.

Removing it makes the cost more hypothetical.

So, if you run a fancy restaurant or a luxury store, consider removing the currency sign.

Have you seen this in the wild? Hit reply and let me know.

Cheers,

Phill

Nudge Newsletter

Phill Agnew

I spend 18 hours each week turning marketing psychology into readable newsletters.

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