How to make a sales promotion 25% more effective | Nudge Newsletter ðŸ§
Why special days work.Promotions linked to original and appropriate special days are more effective. Researchers in 2021 tested sales discounts with standard justification:
Vs. justification due to a special day:
People were 25% more likely to purchase from a picnic-related retailer during a "National Picnic Day Sale" compared to an "Annual One Day Sale". |
So, if you're creating a sales promotion. Why not link it to a relevant day. ​ Cheers, Phill |
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