I spend 18 hours each week turning marketing psychology into readable newsletters.
How to make a sales promotion 25% more effective | Nudge Newsletter 🧠
Why special days work.Promotions linked to original and appropriate special days are more effective. Researchers in 2021 tested sales discounts with standard justification:
Vs. justification due to a special day:
People were 25% more likely to purchase from a picnic-related retailer during a "National Picnic Day Sale" compared to an "Annual One Day Sale". |
So, if you're creating a sales promotion. Why not link it to a relevant day. Cheers, Phill |
Nudge Newsletter
Phill Agnew
I spend 18 hours each week turning marketing psychology into readable newsletters.
Praising a competitor won't harm your brand. After viewing a tweet where Kit Kat praised Twix: "Competitor or not, congrats on your 54 years in business! Even we can admit—Twix are delicious.” Participants were more inclined to purchase Kit Kat, while their preference for Twix remained steady. Commending competitors can elevate your brand's likability. Which is why I'll shout out my three favourite newsletters: Stand the F*ck Out Ariyh Why We Buy Subscribe to them all—they're wonderful....
Don't say "it's free"—say it's $0. Two Korean researchers ran 10 different experiments in retail stores, online and in the lab. They tested the effectiveness of a buy on get one free promotion. However, they tweaked the language: Half saw "buy one get one free" Others saw "buy one get one for $0" Why does this happen? Well $0 feels more concrete and tangible than "free" plus it feels more trustworthy. So, add this to your marketing: ❌ Chips included for free | ✅ Chips included for $0 ❌ Seat...
Present tense boosts persuasion. In January 2023, three researchers analysed 500,000 product reviews. Specifically, they analysed if the review was written in present tense: The book is heart-warming Or past tense: The book was heart-warming Turns out, present tense boosts persuasion. Using present tense in messages makes them 26.4% more helpful. And it increases likelihood of product interest by 12.3%. Why? Because this subtle reframing boosts the trustworthiness of the review. We...