Flawless is worthless.

Adam Grant shared a study of world-class sculptors in his book Hidden Potential.

It turns out that world-class sculptors were average students.

66% graduated high school with Bs and Cs.

A similar pattern emerged when comparing America's most influential architects.

The great architects had rarely been great students: they typically finished college with a B or C average.

Adam Grant writes how, in their quest for flawless results, research suggests that perfectionists tend to get three things wrong.

1: They obsess about details that don't matter.

2: They avoid unfamiliar situations that might lead to failure.

3: They berate themselves for making mistakes.

The same is true for marketers. Those who embrace their flaws tend to create better ads.

Don't aim to be flawless. Embrace those flaws.

Big thank you to today's sponsors Lately 👇

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Cheers,

Phill

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