How I pitch Nudge.

I sent marketing influencer Tom Goodwin a cold email asking him to come on Nudge.

He responded with this.

What a lovely thing to say.

Buoyed by this praise, I thought I'd break down the nudges I included in my pitch.

1: Credible social proof

This one speaks for itself.

2: Input bias

Most pitches don't bother to research guests and suggest a bespoke topic. I do.

3: Halo effect

Picturing well-known marketing profs beside my dumb face will make Tom believe I'm more credible and intelligent.

4: Avoiding reactance

Nobody likes to be told what to do or feel their autonomy threatened, so I offered an easy way to refuse.

Keen listeners of Nudge will know all these tactics are deeply rooted in behavioural science.

It's a cracking example that shows how applying nudges to your work really works.

Cheers,

Phill

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