I spend 18 hours each week turning marketing psychology into readable newsletters.
The simple law that saved 765 Brits | Nudge Newsletter 🧠
How to save 765 lives.A few weeks back I shared how making something easy increases action... |
But, say you want someone not to do something. Well you can simply reverse the effect. In September 1998, the British government introduced legislation paracetamol overdoses harder. In 2013, Professor Keith Hawton, a director at the Centre for Suicide Research at the University of Oxford, ran a study to analyze the impact. He estimated that there was a 43% reduction in deaths involving paracetamol after the legislation. We often come up with complex solutions to simple problems. All too often the obvious choice is the best one. I hope you enjoyed this one. Hit reply to let me know what you thought. Cheers, Phill |
Nudge Newsletter
Phill Agnew
I spend 18 hours each week turning marketing psychology into readable newsletters.
"Could you be a helper?" In 2014 researchers at Bing school ran an experiment with the kids. Half were asked "can you help tidy?". The other half were asked "can you be a helper?". When children were asked to "be a helper" rather than just to "help," assistance increased by nearly a third. This was tested in situations where kids were particularly uninterested, like tidying up while engaged in another activity. Why does this happen? Well this request forces us to think about our identity,...
Praising a competitor won't harm your brand. After viewing a tweet where Kit Kat praised Twix: "Competitor or not, congrats on your 54 years in business! Even we can admit—Twix are delicious.” Participants were more inclined to purchase Kit Kat, while their preference for Twix remained steady. Commending competitors can elevate your brand's likability. Which is why I'll shout out my three favourite newsletters: Stand the F*ck Out Ariyh Why We Buy Subscribe to them all—they're wonderful....
Don't say "it's free"—say it's $0. Two Korean researchers ran 10 different experiments in retail stores, online and in the lab. They tested the effectiveness of a buy on get one free promotion. However, they tweaked the language: Half saw "buy one get one free" Others saw "buy one get one for $0" Why does this happen? Well $0 feels more concrete and tangible than "free" plus it feels more trustworthy. So, add this to your marketing: ❌ Chips included for free | ✅ Chips included for $0 ❌ Seat...