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Be More Descriptive | Nudge Newsletter 🧠

Published about 1 month ago • 1 min read

Use descriptions that can be visualised.

In 2022 researchers ran a study on product descriptions.

Half saw descriptions given in weight.

Half saw descriptions given in quantity.

Here's what happened.

Oreo are one of the few brands that actually use this.

Rather than proudly displaying the package weight, they showcase the quantity of cookies.

And doing so, should boost their sales.

So, use descriptions that can be visualised:

❌ 100 GB = ✅ 50 feature length films

❌ 568 mls = ✅ 1 pint

❌ 135 MPH = ✅ Faster than you're legally allowed to drive

Cheers,

Phill

Nudge Newsletter

Phill Agnew

I spend 18 hours each week turning marketing psychology into readable newsletters.

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