Want to attend a free rock concert? | Nudge Newsletter 🧠

Sorry—no concert, just golden advice.

Researchers at the University of Notre Dame wanted to increase voter engagement at the organisation Rock the Vote.

To do so they tested two emails:

  1. Took the Writer's Perspective = reflected the writer's goal of recruiting new volunteers.
  2. Took the Reader's Perspective = focused instead on something that the recipient might value.

The results speak for themselves.

Email list subscribers who received the Reader's Perspective version were four times as likely to sign up to volunteer.

Always keep in mind your reader when writing.



Nudge Newsletter

I spend 18 hours each week turning marketing psychology into readable newsletters.

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